Organizations must invest time, resources, and effort to build a positive employee experience.
Employee happiness is directly related to employee experience, but offering money alone can't create happy employees. While employee experience is unique to each employee, it influences a company in many ways such as:
- Image and reputation as an employer
- Sales volume and speed
- Employee turnover
- Attracting best talents
Building a positive employee culture doesn't mean employees will not change their jobs. It means that they are fully engaged and 100% ready to give their best when they come to work. Business units with engaged employees perform better, increase revenue, and reduce talent acquisition costs.
So, what are the key elements necessary for a positive staff experience?
Gartner reports show that employees are 3.2 times more likely to stay with an organization with a human-centric workplace design. The employee's perspective about the company's identity starts long before their first day at work. Prospective candidates begin to subconsciously form an image of the company they are willing to work for based on how they treat them. The company website and voice on the internet should reflect company values. Leaders must communicate their brand's message appropriately to the audience online. Job seekers expect a seamless digital experience, and it is the responsibility of the leaders to create a solid first impression. Such interaction is now a necessity, rather than a deciding factor for prospective talents.
According to a Gartner survey, only 13% of the workforce is fully satisfied with their workplace. Happy employees won't think about jumping ship but if employees are uncomfortable in the workplace, they will not hesitate to quit. Employees who feel their purpose aligns with company goals will feel more driven and committed. A positive employee culture offers the following benefits:
- Increased employee motivation
- Lowered conflict resolution with positive communication and empathetic conflict management
- The increased willingness of employees to be engaged in the process
Nowadays, having a defined goal is a common practice in most businesses. However, it wasn't always the case, and in some instances, the vision wasn't carried out properly. This caused discrepancies between the external image projected and the internal reality perceived by employees. Today, having a common purpose is taken more seriously as it helps build a strong employee culture and reinforces the brand's image for the press and consumers. Employees become more committed and accountable as they understand their roles and the team's overall objective. A shared goal is not just a nice story but the groundwork on which a company's products are developed.
According to Mckinsey reports, non-financial recognition contributes to 55% of employee engagement. The workforce is hungry for purpose, social cohesion, and trust. They want to feel valued and their contributions recognized at work. Employees expect their managers to trust them, as employers expect the workforce to trust the organization—employees who feel that their supervisors constantly double-check and don't provide autonomy lose their motivation. Active collaboration promoted through high-quality and transparent communication will ensure employees work towards a shared goal.
Collaboration and teamwork are powerful tools that can help organizations achieve their objectives and efficiently complete tasks. Working together enhances the team members' effectiveness in several ways. Firstly, team members become more determined and willing to work with different experts to achieve a common goal.
Secondly, collaboration fosters openness and tolerance among team members. This increases their ability to connect with individuals and organizations in the future.
Finally, working in teams encourages the development of emotional intelligence among employees. Team members learn to demonstrate empathy and respect towards their colleagues and listen attentively. Consequently, they become known for their consideration and acceptance of others.
Leaders must focus on developing a positive employee experience even before the employee starts their work. HR must optimize every candidate's touchpoint with the employer to be more welcoming and inclusive. Businesses must focus on building an empathetic employer brand that values purpose. Employee experience can't be improved by simply increasing the salary. Creating a personalized and caring employee experience starts by understanding the employee journey. Trusting the employees and creating a transparent and collaborative environment is crucial for implementing positive culture in the workplace.
Batik helps organizations personalize employee engagement strategies with custom benefits, rewards, and recognition programs. Batik aligns benefits and perks with the needs of today’s employees with a platform that is incredibly user-friendly and keeps you informed about your benefit offerings at the click of a button.